Mapping a day in the life of a news website

Highly informative visualization of news consumption on The New York Times website throughout a day in June 2009.

The big yellow rings are access from a desktop and the red rings are access from a mobile device.

Highlights:

1. demand for online news differs from access point to access point.
2. mobile traffic is strong in the morning and in the afternoon when people are going to and from work
3. PC traffic is strongest around lunchtime.
4. mobile demand for news is getting bigger
5. mobile traffic in some countries it is already bigger than PC access.

The New York Times site traffic, World View, June 25, 2009 from Nick Bilton on Vimeo.

More details after the jump at The Guardian

Tags: new york times, Newspapers, online news
Posted under Measurement, News Publishing, Newspapers, buzzflow™