News is Fastest Growing Online Segment in India

Some positive market stats on the international news front released this week by comScore.

Some highlight on Indian online news growth…

-Online news is a fast-growing market segment among the increasingly technology-oriented Indian population.

-The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India.

-A look at the most visited news destinations in India revealed that local brands make up a significant portion of the top news sites.

-Multi-national brands Yahoo! and New York Times ranked as the most visited destinations in the news category

-In October, an average visitor to the news/information category spent 22 minutes on news sites and consumed 38 pages of content.

Tags: india, online news
Posted under Measurement, Newspapers, buzzflow™