News Paywall Hack BreakthePaywall!

The exclamation point is their touch, not mine. But, the all out battle has begun between the news paywallers and the legions of hacks that seek to get around those paywalls with their wallets no lighter than when they arrived.

BreakthePaywall! is the first news paywall hack I have come across that is looking to promote itself and gain adoption amongst people looking to circumvent news paywalls.

Looks like it is a browser add on that simplifies the process of deleting cookies, which news sites plant to track how many free articles are read before they cut you off. For existing account based paywalls that charge for everything, they are hardly a threat. But, I think this serves as a reminder of the reticence to pay for general online news content.

They are currently seeking donations to fund the development of the service and I suspect grow the slush fund for their legal team when the times comes.

Tags: news, paid content, paywall
Posted under Analytics, Measurement, News Publishing