Portadista - new editorial job role at 20minutos.es

Slowly, the winds of change are blowing into newsrooms around the globe.

20minutos.es, a popular Spanish language news website has just hired a full time home page editor “Portadista” that is responsible for the performance of the home page and tracking the most popular stories in each column, using their own software to show real time performance stats.

It may seem like a mundane role, but one that will become the most coveted job in newsrooms around the world in the next few years. The one person that is making decisions in real time about which content gets high visibility and using click data to verify those decisions.

In our discussions with newsrooms of all sizes over the past 12 months, it is clear there is a large market demand for real time data that can direct editorial choices, optimal link placement and measure real time story performance metrics.

The only thing that has been slowing adoption down is the lack of software to do this at scale (this is where our real time web analytics service buzzflow™ comes in) and hiring the proper staff to manage real time editorial management on websites. Both of these things are changing quickly.

I managed to find a fuzzy screen cap of what seems to be a one hour view of link performance on the home page of 20minutos.es. You can see the head and long tail of links and images that were clicked on and in what amount over the course of 60 minutes.

Real time data driven newsrooms are here to stay and this is going to be a very exciting space to play in for content and analytics freaks such as ourselves. Plus, who wouldn’t want the job title of “Portadista” on their business card, way cooler than mine.

Tags: Newspapers, newsrooms, real time web
Posted under Measurement, News Publishing, Newspapers, buzzflow™, real time web