Newspaper Association of America (NAA) has released a quick read multipart series about Social Media ROI for online news publishers. Lots of useful stats, quotes and ideas about what social networks are driving traffic and delivering audience for US Newspapers.

We are introducing some new social media measurement services for online news publishers, so this data helps to isolate what social networks matter the most to online news publishers in the near term. Digg, Twitter and Facebook are the big ones, but no where near as important as traffic coming from Google or Yahoo!.

Read away…

1. Tweets Bring Traffic, Boost to Brand for Newspapers on Twitter

2. Newspapers’ Future on MySpace Uncertain

3. Connecting to Readers on Facebook

4. Digging for Traffic