publishflow™ is early into its second year as a real time news analytics service for the online news industry. After a year in the trenches meeting with with news brands from around the world and dealing with the global media slowdown, we have learned alot about how to keep things lean while the market for real time news analytics starts to unfold. It is our firm belief that news organizations of all types and sizes can benefit from monitoring and analyzing real time news flow in creative ways. We want to help them do it.

The one thing I have learned in the past 13 months is that “creative” can only be achieved through “flexible”. publishflow™ v1 was outstanding at answering certain questions about news flow on a regular basis, but was a bit handcuffed at times when we wanted to express questions of the public news flow on the fly and in real time. That has all changed now with the latest version of publishflow™.

The newest version of publishflow™ is a complete overhaul of our technology guts that has made everything real time. Our data collection, parsing, categorizing, indexing, storage, search, notification and analysis technology lets everything happen in real time. Whether one is interested in using publishflow™ to track website publishing performance, monitor competitor publishing metrics or trend topic coverage across the web, it’s all happening in real time now.

We are comfortable now that there is a no one size fits all model for real time news analytics and our customers now have the “flexibility” with our service to be as “creative” as they need to be in order to monitor, compare and trend news analytics data.

In line with the new publishflow™ release, the website has been updated at www.publishflow.com with some new information specifically for news executives, section editors and reporters+bloggers. You can take a tour of publishflow™ as well to get some good screencaps, videos and descriptions of what the service can do.

The new publishflow website

A sample publishflow™ real time news analytics dashboard view

I think I know a few developers who are going to be taking a few days off next week, well deserved. Thanks for all the hard work and time put in to let us take a massive jump forward as a company.