WSJ Europe Buys Madoff
Well the keyword that is.
Given the recent spike in interest in Madoff and the recent announcement that he is going to jail, it looks like the Wall Street Journal made a move and created a Google AdWords campaign to drive traffic to their Madoff content.
Here are the Google AdWords guesstimates on what it might cost them per click and the expected search volume:
According to the publishflow™ news presence chart for Madoff, the volume of Madoff content has jumped 107% over the past 10 days, a solid indicator that most online newsrooms are covering Madoff in high volumes:
Cranked up news presence usually goes hand and hand with cranked up search volumes, so WSJ Europe is taking a nice gamble to try and win some readers with their Madoff AdWords purchase.
You can check out their Madoff landing page here:
Posted under Analytics, publishflow™
